32
Michigan National Championship Hat
Skip itBrand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.
Review moat
Incredible89.4avg incumbent reviews — the moat a new listing must climb
Avg price
Incredible$33.41avg listing price — sweet spot $15–$100
Price range
Incredible$19.25–$44.65cheapest to priciest tracked listing — scored on the share inside $15–$100
Conversion
Great11.1%search→purchase rate — share of searches ending in a sale
Returns
Bad5.5%return rate — above 5% kills the launch gate
Quality gap
Bad4.7★avg incumbent rating — lower means beatable quality
Competition
Bad86%top-5 click share — a locked-up shelf
Growth
Bad-36.2%90-day search growth — must beat 0% to launch
Market size
Bad$24K$24K/yr · 6K searches
Brand share
Bad100%top-5 brand share — brand-locked demand