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55

Michigan Football

Worth a look

Shows a sweet-spot price point ($23.84 avg), but strong incumbent ratings (4.6★) keeps it on the watch list.

Market size 28Growth 28Conversion 46Competition 86Returns 80Price range 86Avg price 95Brand share 65Review moat 49Quality gap 27

Avg price

Incredible$23.84

avg listing price — sweet spot $15–$100

Competition

Great29%

top-5 click share — an open shelf

Price range

Great$9.30–$59.80

cheapest to priciest tracked listing — scored on the share inside $15–$100

Returns

Great1.8%

return rate — above 5% kills the launch gate

Brand share

Good66%

top-5 brand share — brands hold most of the demand

Review moat

Okay1,613.02

avg incumbent reviews — the moat a new listing must climb

Conversion

Okay3.7%

search→purchase rate — share of searches ending in a sale

Market size

Okay$118K

$118K/yr · 133K searches

Growth

Okay+2.5%

90-day search growth — must beat 0% to launch

Quality gap

Okay4.6★

avg incumbent rating — lower means beatable quality

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