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Michigan Coffee Mug
Skip itA small market ($18K/yr) — this niche doesn't clear our bar today.
Avg price
Great$20.74avg listing price — sweet spot $15–$100
Price range
Great$11.82–$30.77cheapest to priciest tracked listing — scored on the share inside $15–$100
Review moat
Great404.6avg incumbent reviews — the moat a new listing must climb
Returns
Great1.8%return rate — above 5% kills the launch gate
Competition
Good44%top-5 click share — leaders hold, buyers still browse
Brand share
Okay76%top-5 brand share — brands hold most of the demand
Conversion
Okay3.1%search→purchase rate — share of searches ending in a sale
Growth
Bad-1.4%90-day search growth — must beat 0% to launch
Quality gap
Bad4.7★avg incumbent rating — lower means beatable quality
Market size
Bad$18K$18K/yr · 27K searches