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Michigan Beanie
Skip itSoft demand (-74.4% this quarter) — this niche doesn't clear our bar today.
Avg price
Great$21.81avg listing price — sweet spot $15–$100
Review moat
Great196.81avg incumbent reviews — the moat a new listing must climb
Price range
Good$7.66–$27.89cheapest to priciest tracked listing — scored on the share inside $15–$100
Returns
Okay3.5%return rate — above 5% kills the launch gate
Competition
Okay63%top-5 click share — leaders hold, buyers still browse
Brand share
Okay84%top-5 brand share — brands hold most of the demand
Conversion
Okay2.0%search→purchase rate — share of searches ending in a sale
Quality gap
Bad4.7★avg incumbent rating — lower means beatable quality
Market size
Bad$15K$15K/yr · 34K searches
Growth
Bad-74.4%90-day search growth — must beat 0% to launch
Signals Low Review Barrier