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Michael Jordan Cards
Skip itPrices mostly outside the sweet spot ($8.80–$755.89) — this niche doesn't clear our bar today.
Returns
Incredible0.3%return rate — above 5% kills the launch gate
Review moat
Great179.48avg incumbent reviews — the moat a new listing must climb
Avg price
Great$70.03avg listing price — sweet spot $15–$100
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Competition
Good53%top-5 click share — leaders hold, buyers still browse
Brand share
Okay77%top-5 brand share — brands hold most of the demand
Market size
Okay$193K$193K/yr · 160K searches
Conversion
Bad1.7%search→purchase rate — share of searches ending in a sale
Growth
Bad-8.1%90-day search growth — must beat 0% to launch
Price range
Bad$8.80–$755.89cheapest to priciest tracked listing — scored on the share inside $15–$100
Signals High Price