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Medals
Worth a lookShows no brand lock-in (top 5 brands take 47% of clicks), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Brand share
Great47%top-5 brand share — no brand owns this niche
Returns
Great1.4%return rate — above 5% kills the launch gate
Price range
Great$4.01–$72.16cheapest to priciest tracked listing — scored on the share inside $15–$100
Avg price
Great$16.88avg listing price — sweet spot $15–$100
Competition
Great37%top-5 click share — an open shelf
Review moat
Good579.89avg incumbent reviews — the moat a new listing must climb
Market size
Good$729K$729K/yr · 721K searches
Conversion
Good6.0%search→purchase rate — share of searches ending in a sale
Quality gap
Okay4.6★avg incumbent rating — lower means beatable quality
Growth
Bad-6.6%90-day search growth — must beat 0% to launch