37
Marmot Sleeping Bag
Skip itBrand-locked demand (top 5 brands take 98% of clicks) — this niche doesn't clear our bar today.
Avg price
Great$88.98avg listing price — sweet spot $15–$100
Competition
Good52%top-5 click share — leaders hold, buyers still browse
Price range
Okay$47.83–$157.81cheapest to priciest tracked listing — scored on the share inside $15–$100
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Growth
Okay+15.6%90-day search growth — must beat 0% to launch
Review moat
Okay2,322.91avg incumbent reviews — the moat a new listing must climb
Market size
Okay$162K$162K/yr · 205K searches
Returns
Bad6.3%return rate — above 5% kills the launch gate
Conversion
Bad0.9%search→purchase rate — share of searches ending in a sale
Brand share
Bad98%top-5 brand share — brand-locked demand