45
Map Case
Skip itA small market ($39K/yr) — this niche doesn't clear our bar today.
Avg price
Incredible$25.65avg listing price — sweet spot $15–$100
Review moat
Great319.74avg incumbent reviews — the moat a new listing must climb
Returns
Great1.9%return rate — above 5% kills the launch gate
Price range
Good$6.90–$36.71cheapest to priciest tracked listing — scored on the share inside $15–$100
Brand share
Good74%top-5 brand share — brands hold most of the demand
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Competition
Okay58%top-5 click share — leaders hold, buyers still browse
Conversion
Okay2.3%search→purchase rate — share of searches ending in a sale
Growth
Bad-2.0%90-day search growth — must beat 0% to launch
Market size
Bad$39K$39K/yr · 66K searches