45
Louisville Cardinals
Skip itSoft demand (-17.0% this quarter) — this niche doesn't clear our bar today.
Returns
Great1.1%return rate — above 5% kills the launch gate
Avg price
Great$71.54avg listing price — sweet spot $15–$100
Review moat
Good717.93avg incumbent reviews — the moat a new listing must climb
Competition
Good43%top-5 click share — leaders hold, buyers still browse
Brand share
Okay76%top-5 brand share — brands hold most of the demand
Market size
Okay$174K$174K/yr · 157K searches
Quality gap
Bad4.6★avg incumbent rating — lower means beatable quality
Price range
Bad$7.10–$392.21cheapest to priciest tracked listing — scored on the share inside $15–$100
Conversion
Bad1.6%search→purchase rate — share of searches ending in a sale
Growth
Bad-17.0%90-day search growth — must beat 0% to launch
Signals High Price