50
Liverpool
Worth a lookShows a sweet-spot price point ($47.27 avg), but brand-locked demand (top 5 brands take 97% of clicks) keeps it on the watch list.
Avg price
Great$47.27avg listing price — sweet spot $15–$100
Review moat
Great252.33avg incumbent reviews — the moat a new listing must climb
Returns
Great1.8%return rate — above 5% kills the launch gate
Competition
Great39%top-5 click share — an open shelf
Price range
Great$20.63–$126.49cheapest to priciest tracked listing — scored on the share inside $15–$100
Market size
Good$490K$490K/yr · 767K searches
Growth
Okay+3.9%90-day search growth — must beat 0% to launch
Quality gap
Bad4.7★avg incumbent rating — lower means beatable quality
Conversion
Bad1.4%search→purchase rate — share of searches ending in a sale
Brand share
Bad97%top-5 brand share — brand-locked demand
Signals Low Review Barrier