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Lightning Rod
Skip itA small market ($10K/yr) — this niche doesn't clear our bar today.
Review moat
Incredible50.67avg incumbent reviews — the moat a new listing must climb
Growth
Incredible+112.9%90-day search growth — must beat 0% to launch
Avg price
Great$100.11avg listing price — sweet spot $15–$100
Returns
Okay3.8%return rate — above 5% kills the launch gate
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Price range
Okay$21.49–$238.47cheapest to priciest tracked listing — scored on the share inside $15–$100
Competition
Okay68%top-5 click share — leaders hold, buyers still browse
Brand share
Bad98%top-5 brand share — brand-locked demand
Market size
Bad$10K$10K/yr · 46K searches
Conversion
Bad0.2%search→purchase rate — share of searches ending in a sale