46
Lifetime Cooler
Skip itBrand-locked demand (top 5 brands take 99% of clicks) — this niche doesn't clear our bar today.
Growth
Incredible+152.9%90-day search growth — must beat 0% to launch
Avg price
Good$120.62avg listing price — sweet spot $15–$100
Competition
Good52%top-5 click share — leaders hold, buyers still browse
Market size
Good$364K$364K/yr · 457K searches
Returns
Okay3.4%return rate — above 5% kills the launch gate
Review moat
Okay2,998.85avg incumbent reviews — the moat a new listing must climb
Quality gap
Okay4.6★avg incumbent rating — lower means beatable quality
Price range
Okay$48.50–$248.21cheapest to priciest tracked listing — scored on the share inside $15–$100
Conversion
Bad0.7%search→purchase rate — share of searches ending in a sale
Brand share
Bad99%top-5 brand share — brand-locked demand