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Life Raft
Skip itBrand-locked demand (top 5 brands take 98% of clicks) — this niche doesn't clear our bar today.
Growth
Great+98.9%90-day search growth — must beat 0% to launch
Avg price
Great$78.39avg listing price — sweet spot $15–$100
Returns
Okay3.3%return rate — above 5% kills the launch gate
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Review moat
Okay2,940.5avg incumbent reviews — the moat a new listing must climb
Price range
Okay$15.46–$348.74cheapest to priciest tracked listing — scored on the share inside $15–$100
Competition
Bad74%top-5 click share — a locked-up shelf
Market size
Bad$53K$53K/yr · 79K searches
Conversion
Bad0.9%search→purchase rate — share of searches ending in a sale
Brand share
Bad98%top-5 brand share — brand-locked demand
Signals High Price