50
Lasso
Worth a lookShows a sweet-spot price point ($33.19 avg), but weak search conversion (1.7%) keeps it on the watch list.
Avg price
Incredible$33.19avg listing price — sweet spot $15–$100
Quality gap
Great4.2★avg incumbent rating — lower means beatable quality
Review moat
Great453.94avg incumbent reviews — the moat a new listing must climb
Returns
Good2.8%return rate — above 5% kills the launch gate
Brand share
Good74%top-5 brand share — brands hold most of the demand
Price range
Good$7.61–$177.38cheapest to priciest tracked listing — scored on the share inside $15–$100
Competition
Okay56%top-5 click share — leaders hold, buyers still browse
Market size
Okay$209K$209K/yr · 376K searches
Growth
Okay+6.7%90-day search growth — must beat 0% to launch
Conversion
Bad1.7%search→purchase rate — share of searches ending in a sale