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Lacrosse Ball
Launch itA $3.8M/yr market growing +1.7% this quarter with returns at 0.9% — clears our launch bar.
Conversion
Incredible15.7%search→purchase rate — share of searches ending in a sale
Market size
Incredible$3.8M$3.8M/yr · 1.5M searches
Returns
Incredible0.9%return rate — above 5% kills the launch gate
Avg price
Great$15.59avg listing price — sweet spot $15–$100
Price range
Good$6.38–$34.05cheapest to priciest tracked listing — scored on the share inside $15–$100
Competition
Okay63%top-5 click share — leaders hold, buyers still browse
Growth
Okay+1.7%90-day search growth — must beat 0% to launch
Brand share
Okay89%top-5 brand share — brands hold most of the demand
Review moat
Bad6,595.17avg incumbent reviews — the moat a new listing must climb
Quality gap
Bad4.7★avg incumbent rating — lower means beatable quality