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36

Ku Shirt

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Soft demand (-54.6% this quarter) — this niche doesn't clear our bar today.

Market size 5Growth 0Conversion 27Competition 77Returns 23Price range 95Avg price 95Brand share 20Review moat 59Quality gap 42

Avg price

Incredible$25.34

avg listing price — sweet spot $15–$100

Price range

Incredible$15.69–$40.20

cheapest to priciest tracked listing — scored on the share inside $15–$100

Competition

Great38%

top-5 click share — an open shelf

Review moat

Good1,138.41

avg incumbent reviews — the moat a new listing must climb

Quality gap

Okay4.5★

avg incumbent rating — lower means beatable quality

Conversion

Okay2.1%

search→purchase rate — share of searches ending in a sale

Returns

Bad5.6%

return rate — above 5% kills the launch gate

Brand share

Bad92%

top-5 brand share — brand-locked demand

Market size

Bad$19K

$19K/yr · 36K searches

Growth

Bad-54.6%

90-day search growth — must beat 0% to launch

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