73
knicks
Launch itA $2.3M/yr market growing >1,000% this quarter with returns at 2.0% — clears our launch bar.
Growth
Incredible>1,000%90-day search growth — must beat 0% to launch
Market size
Incredible$2.3M$2.3M/yr · 5.0M searches
Avg price
Great$48.67avg listing price — sweet spot $15–$100
Competition
Great22%top-5 click share — an open shelf
Review moat
Great425.18avg incumbent reviews — the moat a new listing must climb
Returns
Good2.0%return rate — above 6% kills the launch gate
Price range
Good$9.77–$133.54cheapest to priciest tracked listing — scored on the share inside $15–$100
Brand share
Okay77%top-5 brand share — brands hold most of the demand
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Conversion
Bad0.9%search→purchase rate — share of searches ending in a sale