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Kneeboard
Worth a lookShows demand growing +236.9% this quarter, but brand-locked demand (top 5 brands take 97% of clicks) keeps it on the watch list.
Growth
Incredible+236.9%90-day search growth — must beat 0% to launch
Returns
Great2.0%return rate — above 5% kills the launch gate
Review moat
Good553.5avg incumbent reviews — the moat a new listing must climb
Market size
Good$661K$661K/yr · 191K searches
Avg price
Good$173.49avg listing price — sweet spot $15–$100
Competition
Okay56%top-5 click share — leaders hold, buyers still browse
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Conversion
Bad2.0%search→purchase rate — share of searches ending in a sale
Price range
Bad$13.67–$398.19cheapest to priciest tracked listing — scored on the share inside $15–$100
Brand share
Bad97%top-5 brand share — brand-locked demand