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kids yoga mat
Skip itSoft demand (-3.9% this quarter) — this niche doesn't clear our bar today.
Avg price
Incredible$31.53avg listing price — sweet spot $15–$100
Price range
Incredible$14.95–$100.21cheapest to priciest tracked listing — scored on the share inside $15–$100
Competition
Great39%top-5 click share — an open shelf
Brand share
Good66%top-5 brand share — brands hold most of the demand
Returns
Good2.6%return rate — above 6% kills the launch gate
Market size
Okay$240K$240K/yr · 377K searches
Conversion
Okay2.0%search→purchase rate — share of searches ending in a sale
Growth
Bad-3.9%90-day search growth — must beat 0% to launch
Quality gap
Bad4.6★avg incumbent rating — lower means beatable quality
Review moat
Bad7,642.08avg incumbent reviews — the moat a new listing must climb