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55

Kids+sports

Worth a look

Shows demand growing +182.7% this quarter, but a concentrated shelf (top 5 take 81% of clicks) keeps it on the watch list.

Market size 75Growth 97Conversion 36Competition 16Returns 30Price range 50Avg price 88Brand share 33Review moat 72Quality gap 65

Growth

Incredible+182.7%

90-day search growth — must beat 0% to launch

Avg price

Great$64.92

avg listing price — sweet spot $15–$100

Market size

Great$870K

$870K/yr · 462K searches

Review moat

Good613.1

avg incumbent reviews — the moat a new listing must climb

Quality gap

Good4.4★

avg incumbent rating — lower means beatable quality

Price range

Good$14.94–$184.12

cheapest to priciest tracked listing — scored on the share inside $15–$100

Conversion

Okay2.9%

search→purchase rate — share of searches ending in a sale

Brand share

Okay85%

top-5 brand share — brands hold most of the demand

Returns

Okay4.6%

return rate — above 5% kills the launch gate

Competition

Bad81%

top-5 click share — a locked-up shelf

Reviews