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Kids Mouth Guard Sports
Skip itSoft demand (-42.5% this quarter) — this niche doesn't clear our bar today.
Quality gap
Good4.3★avg incumbent rating — lower means beatable quality
Competition
Good48%top-5 click share — leaders hold, buyers still browse
Conversion
Good4.7%search→purchase rate — share of searches ending in a sale
Avg price
Good$12.58avg listing price — sweet spot $15–$100
Brand share
Okay76%top-5 brand share — brands hold most of the demand
Returns
Okay3.2%return rate — above 5% kills the launch gate
Price range
Okay$7.58–$19.86cheapest to priciest tracked listing — scored on the share inside $15–$100
Review moat
Bad4,997.87avg incumbent reviews — the moat a new listing must climb
Market size
Bad$42K$42K/yr · 72K searches
Growth
Bad-42.5%90-day search growth — must beat 0% to launch