40
Kick It
Skip itBrand-locked demand (top 5 brands take 98% of clicks) — this niche doesn't clear our bar today.
Avg price
Incredible$27.59avg listing price — sweet spot $15–$100
Price range
Great$8.02–$72.64cheapest to priciest tracked listing — scored on the share inside $15–$100
Returns
Good2.4%return rate — above 5% kills the launch gate
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Conversion
Good4.8%search→purchase rate — share of searches ending in a sale
Review moat
Okay2,223.36avg incumbent reviews — the moat a new listing must climb
Market size
Okay$174K$174K/yr · 133K searches
Growth
Bad-15.4%90-day search growth — must beat 0% to launch
Competition
Bad79%top-5 click share — a locked-up shelf
Brand share
Bad98%top-5 brand share — brand-locked demand