54
Kayak
Worth a lookShows a $10.0M/yr market, but pricing outside the sweet spot ($482.09 avg) keeps it on the watch list.
Market size
Incredible$10.0M$10.0M/yr · 5.9M searches
Growth
Incredible+131.5%90-day search growth — must beat 0% to launch
Competition
Good42%top-5 click share — leaders hold, buyers still browse
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Brand share
Okay86%top-5 brand share — brands hold most of the demand
Review moat
Okay3,539.79avg incumbent reviews — the moat a new listing must climb
Returns
Okay4.6%return rate — above 5% kills the launch gate
Price range
Bad$8.64–$1654.53cheapest to priciest tracked listing — scored on the share inside $15–$100
Conversion
Bad0.4%search→purchase rate — share of searches ending in a sale
Avg price
Bad$482.09avg listing price — sweet spot $15–$100