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Kayak Umbrella
Worth a lookShows demand growing +317.7% this quarter, but weak search conversion (1.1%) keeps it on the watch list.
Growth
Incredible+317.7%90-day search growth — must beat 0% to launch
Quality gap
Incredible4.0★avg incumbent rating — lower means beatable quality
Avg price
Incredible$44.46avg listing price — sweet spot $15–$100
Competition
Good46%top-5 click share — leaders hold, buyers still browse
Price range
Okay$9.96–$187.80cheapest to priciest tracked listing — scored on the share inside $15–$100
Review moat
Okay2,827.69avg incumbent reviews — the moat a new listing must climb
Brand share
Okay87%top-5 brand share — brands hold most of the demand
Market size
Okay$123K$123K/yr · 245K searches
Returns
Okay4.8%return rate — above 5% kills the launch gate
Conversion
Bad1.1%search→purchase rate — share of searches ending in a sale