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46

Kayak Track

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A small market ($50K/yr) — this niche doesn't clear our bar today.

Market size 13Growth 83Conversion 45Competition 16Returns 93Price range 49Avg price 75Brand share 29Review moat 94Quality gap 18

Review moat

Great128.45

avg incumbent reviews — the moat a new listing must climb

Returns

Great1.1%

return rate — above 5% kills the launch gate

Growth

Great+79.3%

90-day search growth — must beat 0% to launch

Avg price

Great$14.96

avg listing price — sweet spot $15–$100

Price range

Okay$10.05–$19.80

cheapest to priciest tracked listing — scored on the share inside $15–$100

Conversion

Okay3.6%

search→purchase rate — share of searches ending in a sale

Brand share

Okay87%

top-5 brand share — brands hold most of the demand

Quality gap

Bad4.7★

avg incumbent rating — lower means beatable quality

Competition

Bad81%

top-5 click share — a locked-up shelf

Market size

Bad$50K

$50K/yr · 94K searches

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