50
kayak motor
Worth a lookShows beatable incumbent ratings (4.2★), but weak search conversion (0.2%) keeps it on the watch list.
Quality gap
Great4.2★avg incumbent rating — lower means beatable quality
Growth
Great+70.1%90-day search growth — must beat 0% to launch
Review moat
Good809.88avg incumbent reviews — the moat a new listing must climb
Market size
Good$598K$598K/yr · 730K searches
Competition
Good53%top-5 click share — leaders hold, buyers still browse
Brand share
Okay77%top-5 brand share — brands hold most of the demand
Returns
Okay3.9%return rate — above 5% kills the launch gate
Avg price
Bad$481.70avg listing price — sweet spot $15–$100
Price range
Bad$14.80–$2751.03cheapest to priciest tracked listing — scored on the share inside $15–$100
Conversion
Bad0.2%search→purchase rate — share of searches ending in a sale
Signals High Price