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Kayak Lights
Worth a lookShows demand growing +135.1% this quarter, but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Growth
Incredible+135.1%90-day search growth — must beat 0% to launch
Avg price
Incredible$31.47avg listing price — sweet spot $15–$100
Competition
Great33%top-5 click share — an open shelf
Quality gap
Great4.3★avg incumbent rating — lower means beatable quality
Returns
Good2.0%return rate — above 5% kills the launch gate
Review moat
Good535.57avg incumbent reviews — the moat a new listing must climb
Brand share
Good62%top-5 brand share — brands hold most of the demand
Market size
Okay$211K$211K/yr · 329K searches
Price range
Okay$8.81–$244.12cheapest to priciest tracked listing — scored on the share inside $15–$100
Conversion
Okay2.0%search→purchase rate — share of searches ending in a sale
Signals Trending