65
Kayak Cart
Launch itA $1.1M/yr market growing +139.2% this quarter with returns at 2.8% — clears our launch bar.
Growth
Incredible+139.2%90-day search growth — must beat 0% to launch
Avg price
Great$60.24avg listing price — sweet spot $15–$100
Quality gap
Great4.2★avg incumbent rating — lower means beatable quality
Market size
Great$1.1M$1.1M/yr · 746K searches
Review moat
Good773avg incumbent reviews — the moat a new listing must climb
Competition
Good49%top-5 click share — leaders hold, buyers still browse
Returns
Good2.8%return rate — above 5% kills the launch gate
Price range
Okay$27.88–$198.15cheapest to priciest tracked listing — scored on the share inside $15–$100
Conversion
Okay2.5%search→purchase rate — share of searches ending in a sale
Brand share
Okay90%top-5 brand share — brands hold most of the demand