51
Kansas Jayhawks
Worth a lookShows a fragmented shelf (top 5 take 17% of clicks), but soft demand (-34.7% this quarter) keeps it on the watch list.
Competition
Incredible17%top-5 click share — an open shelf
Avg price
Incredible$28.91avg listing price — sweet spot $15–$100
Brand share
Great47%top-5 brand share — no brand owns this niche
Price range
Great$5.08–$118.99cheapest to priciest tracked listing — scored on the share inside $15–$100
Review moat
Good839.8avg incumbent reviews — the moat a new listing must climb
Returns
Okay3.1%return rate — above 5% kills the launch gate
Conversion
Okay2.6%search→purchase rate — share of searches ending in a sale
Market size
Okay$120K$120K/yr · 162K searches
Quality gap
Okay4.6★avg incumbent rating — lower means beatable quality
Growth
Bad-34.7%90-day search growth — must beat 0% to launch
Signals No Dominant Brand