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38

Kansas City Royals

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High returns (7.2%) — this niche doesn't clear our bar today.

Market size 18Growth 32Conversion 21Competition 69Returns 17Price range 73Avg price 91Brand share 32Review moat 58Quality gap 23

Avg price

Great$21.34

avg listing price — sweet spot $15–$100

Price range

Good$7.14–$36.46

cheapest to priciest tracked listing — scored on the share inside $15–$100

Competition

Good44%

top-5 click share — leaders hold, buyers still browse

Review moat

Good1,173.64

avg incumbent reviews — the moat a new listing must climb

Growth

Okay+5.7%

90-day search growth — must beat 0% to launch

Brand share

Okay86%

top-5 brand share — brands hold most of the demand

Quality gap

Bad4.6★

avg incumbent rating — lower means beatable quality

Conversion

Bad1.7%

search→purchase rate — share of searches ending in a sale

Market size

Bad$72K

$72K/yr · 200K searches

Returns

Bad7.2%

return rate — above 5% kills the launch gate

Reviews