Skip to content
45

Kansas City Chiefs Hat

Skip it

Weak search conversion (1.8%) — this niche doesn't clear our bar today.

Market size 26Growth 58Conversion 22Competition 74Returns 31Price range 85Avg price 95Brand share 27Review moat 49Quality gap 23

Avg price

Incredible$24.67

avg listing price — sweet spot $15–$100

Price range

Great$11.55–$39.60

cheapest to priciest tracked listing — scored on the share inside $15–$100

Competition

Good41%

top-5 click share — leaders hold, buyers still browse

Growth

Good+32.0%

90-day search growth — must beat 0% to launch

Review moat

Okay1,605.71

avg incumbent reviews — the moat a new listing must climb

Returns

Okay4.6%

return rate — above 5% kills the launch gate

Brand share

Okay89%

top-5 brand share — brands hold most of the demand

Market size

Okay$110K

$110K/yr · 253K searches

Quality gap

Bad4.6★

avg incumbent rating — lower means beatable quality

Conversion

Bad1.8%

search→purchase rate — share of searches ending in a sale

Search terms