42
Kansas City Chiefs Blanket
Skip itSoft demand (-14.0% this quarter) — this niche doesn't clear our bar today.
Avg price
Incredible$33.55avg listing price — sweet spot $15–$100
Price range
Great$13.78–$97.42cheapest to priciest tracked listing — scored on the share inside $15–$100
Returns
Great1.7%return rate — above 5% kills the launch gate
Competition
Good47%top-5 click share — leaders hold, buyers still browse
Review moat
Okay2,972.3avg incumbent reviews — the moat a new listing must climb
Quality gap
Okay4.6★avg incumbent rating — lower means beatable quality
Market size
Bad$89K$89K/yr · 161K searches
Brand share
Bad91%top-5 brand share — brand-locked demand
Conversion
Bad1.6%search→purchase rate — share of searches ending in a sale
Growth
Bad-14.0%90-day search growth — must beat 0% to launch