53
Jigs
Worth a lookShows low returns (0.6%), but weak search conversion (1.7%) keeps it on the watch list.
Returns
Incredible0.6%return rate — above 5% kills the launch gate
Competition
Great27%top-5 click share — an open shelf
Review moat
Good601.92avg incumbent reviews — the moat a new listing must climb
Price range
Good$4.31–$31.63cheapest to priciest tracked listing — scored on the share inside $15–$100
Growth
Good+22.2%90-day search growth — must beat 0% to launch
Avg price
Okay$11.67avg listing price — sweet spot $15–$100
Brand share
Okay83%top-5 brand share — brands hold most of the demand
Market size
Okay$128K$128K/yr · 658K searches
Quality gap
Okay4.6★avg incumbent rating — lower means beatable quality
Conversion
Bad1.7%search→purchase rate — share of searches ending in a sale