Skip to content
43

Jayson Tatum

Skip it

A small market ($33K/yr) — this niche doesn't clear our bar today.

Market size 8Growth 11Conversion 10Competition 81Returns 74Price range 62Avg price 95Brand share 40Review moat 89Quality gap 28

Avg price

Incredible$35.58

avg listing price — sweet spot $15–$100

Review moat

Great216.43

avg incumbent reviews — the moat a new listing must climb

Competition

Great34%

top-5 click share — an open shelf

Returns

Good2.0%

return rate — above 5% kills the launch gate

Price range

Good$8.68–$145.10

cheapest to priciest tracked listing — scored on the share inside $15–$100

Brand share

Okay81%

top-5 brand share — brands hold most of the demand

Quality gap

Okay4.6★

avg incumbent rating — lower means beatable quality

Growth

Bad-28.2%

90-day search growth — must beat 0% to launch

Conversion

Bad0.8%

search→purchase rate — share of searches ending in a sale

Market size

Bad$33K

$33K/yr · 113K searches

Trend