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Javelin
Skip itPrices mostly outside the sweet spot ($23.00–$497.92) — this niche doesn't clear our bar today.
Returns
Incredible0.8%return rate — above 5% kills the launch gate
Avg price
Good$121.29avg listing price — sweet spot $15–$100
Review moat
Good833avg incumbent reviews — the moat a new listing must climb
Competition
Good50%top-5 click share — leaders hold, buyers still browse
Market size
Okay$256K$256K/yr · 92K searches
Quality gap
Okay4.6★avg incumbent rating — lower means beatable quality
Conversion
Okay2.3%search→purchase rate — share of searches ending in a sale
Brand share
Okay87%top-5 brand share — brands hold most of the demand
Growth
Bad-14.8%90-day search growth — must beat 0% to launch
Price range
Bad$23.00–$497.92cheapest to priciest tracked listing — scored on the share inside $15–$100
Signals High Price