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Iu Sweatshirt
Skip itSoft demand (-51.9% this quarter) — this niche doesn't clear our bar today.
Competition
Incredible19%top-5 click share — an open shelf
Avg price
Incredible$31.97avg listing price — sweet spot $15–$100
Price range
Great$13.59–$69.85cheapest to priciest tracked listing — scored on the share inside $15–$100
Returns
Good2.8%return rate — above 5% kills the launch gate
Review moat
Okay2,010.15avg incumbent reviews — the moat a new listing must climb
Market size
Okay$222K$222K/yr · 395K searches
Quality gap
Okay4.6★avg incumbent rating — lower means beatable quality
Brand share
Bad90%top-5 brand share — brand-locked demand
Conversion
Bad1.8%search→purchase rate — share of searches ending in a sale
Growth
Bad-51.9%90-day search growth — must beat 0% to launch