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Iron Sights
Skip itSoft demand (-22.0% this quarter) — this niche doesn't clear our bar today.
Avg price
Incredible$36.41avg listing price — sweet spot $15–$100
Price range
Great$14.44–$87.11cheapest to priciest tracked listing — scored on the share inside $15–$100
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Returns
Good2.5%return rate — above 5% kills the launch gate
Market size
Good$474K$474K/yr · 692K searches
Review moat
Okay1,826.12avg incumbent reviews — the moat a new listing must climb
Competition
Okay60%top-5 click share — leaders hold, buyers still browse
Brand share
Okay84%top-5 brand share — brands hold most of the demand
Conversion
Bad1.9%search→purchase rate — share of searches ending in a sale
Growth
Bad-22.0%90-day search growth — must beat 0% to launch