33
iron neck
Skip itA concentrated shelf (top 5 take 100% of clicks) — this niche doesn't clear our bar today.
Avg price
Good$124.29avg listing price — sweet spot $15–$100
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Returns
Good2.6%return rate — above 6% kills the launch gate
Market size
Good$332K$332K/yr · 101K searches
Review moat
Okay2,742.33avg incumbent reviews — the moat a new listing must climb
Conversion
Okay2.6%search→purchase rate — share of searches ending in a sale
Price range
Okay$28.79–$290.26cheapest to priciest tracked listing — scored on the share inside $15–$100
Growth
Bad-4.8%90-day search growth — must beat 0% to launch
Competition
Bad100%top-5 click share — a locked-up shelf
Brand share
Bad100%top-5 brand share — brand-locked demand