45
Iowa State Sweatshirt
Skip itA small market ($22K/yr) — this niche doesn't clear our bar today.
Avg price
Great$20.88avg listing price — sweet spot $15–$100
Price range
Great$13.63–$30.27cheapest to priciest tracked listing — scored on the share inside $15–$100
Competition
Great38%top-5 click share — an open shelf
Review moat
Good829.53avg incumbent reviews — the moat a new listing must climb
Quality gap
Good4.5★avg incumbent rating — lower means beatable quality
Growth
Okay+19.6%90-day search growth — must beat 0% to launch
Conversion
Okay2.2%search→purchase rate — share of searches ending in a sale
Brand share
Okay89%top-5 brand share — brands hold most of the demand
Returns
Bad6.1%return rate — above 5% kills the launch gate
Market size
Bad$22K$22K/yr · 48K searches
Signals High Returns