47
Iowa Hawkeyes
Skip itSoft demand (-35.7% this quarter) — this niche doesn't clear our bar today.
Avg price
Incredible$28.03avg listing price — sweet spot $15–$100
Competition
Great25%top-5 click share — an open shelf
Price range
Great$10.68–$112.25cheapest to priciest tracked listing — scored on the share inside $15–$100
Review moat
Good1,167.49avg incumbent reviews — the moat a new listing must climb
Market size
Good$275K$275K/yr · 558K searches
Brand share
Good75%top-5 brand share — brands hold most of the demand
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Returns
Okay4.8%return rate — above 5% kills the launch gate
Conversion
Bad1.8%search→purchase rate — share of searches ending in a sale
Growth
Bad-35.7%90-day search growth — must beat 0% to launch