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Insulated Blanket
Skip itSoft demand (-65.4% this quarter) — this niche doesn't clear our bar today.
Avg price
Incredible$29.53avg listing price — sweet spot $15–$100
Brand share
Great54%top-5 brand share — no brand owns this niche
Competition
Good42%top-5 click share — leaders hold, buyers still browse
Price range
Good$4.44–$132.14cheapest to priciest tracked listing — scored on the share inside $15–$100
Returns
Good2.4%return rate — above 5% kills the launch gate
Quality gap
Okay4.6★avg incumbent rating — lower means beatable quality
Review moat
Bad11,215.11avg incumbent reviews — the moat a new listing must climb
Conversion
Bad0.9%search→purchase rate — share of searches ending in a sale
Market size
Bad$15K$15K/yr · 58K searches
Growth
Bad-65.4%90-day search growth — must beat 0% to launch
Signals No Dominant Brand