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indo board
Skip itWeak search conversion (1.2%) — this niche doesn't clear our bar today.
Review moat
Good506.7avg incumbent reviews — the moat a new listing must climb
Avg price
Good$128.49avg listing price — sweet spot $15–$100
Returns
Good3.0%return rate — above 6% kills the launch gate
Competition
Okay58%top-5 click share — leaders hold, buyers still browse
Brand share
Okay82%top-5 brand share — brands hold most of the demand
Growth
Okay+6.0%90-day search growth — must beat 0% to launch
Price range
Okay$54.12–$223.76cheapest to priciest tracked listing — scored on the share inside $15–$100
Market size
Okay$100K$100K/yr · 65K searches
Quality gap
Bad4.7★avg incumbent rating — lower means beatable quality
Conversion
Bad1.2%search→purchase rate — share of searches ending in a sale