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Indiana University Apparel
Skip itSoft demand (-52.8% this quarter) — this niche doesn't clear our bar today.
Avg price
Incredible$33.40avg listing price — sweet spot $15–$100
Competition
Great21%top-5 click share — an open shelf
Price range
Good$7.75–$143.03cheapest to priciest tracked listing — scored on the share inside $15–$100
Market size
Good$546K$546K/yr · 1.1M searches
Review moat
Good1,349.41avg incumbent reviews — the moat a new listing must climb
Brand share
Okay77%top-5 brand share — brands hold most of the demand
Returns
Okay3.8%return rate — above 5% kills the launch gate
Quality gap
Bad4.6★avg incumbent rating — lower means beatable quality
Conversion
Bad1.5%search→purchase rate — share of searches ending in a sale
Growth
Bad-52.8%90-day search growth — must beat 0% to launch