38
Illinois Sweatshirt
Skip itSoft demand (-80.1% this quarter) — this niche doesn't clear our bar today.
Avg price
Incredible$41.48avg listing price — sweet spot $15–$100
Price range
Incredible$27.97–$56.40cheapest to priciest tracked listing — scored on the share inside $15–$100
Competition
Great40%top-5 click share — an open shelf
Conversion
Good4.3%search→purchase rate — share of searches ending in a sale
Review moat
Okay2,032.73avg incumbent reviews — the moat a new listing must climb
Quality gap
Okay4.6★avg incumbent rating — lower means beatable quality
Brand share
Bad91%top-5 brand share — brand-locked demand
Market size
Bad$78K$78K/yr · 44K searches
Returns
Bad7.6%return rate — above 5% kills the launch gate
Growth
Bad-80.1%90-day search growth — must beat 0% to launch
Signals High Returns