37
Illinois Hat
Skip itSoft demand (-66.2% this quarter) — this niche doesn't clear our bar today.
Avg price
Incredible$28.59avg listing price — sweet spot $15–$100
Price range
Incredible$17.12–$43.64cheapest to priciest tracked listing — scored on the share inside $15–$100
Review moat
Great177.87avg incumbent reviews — the moat a new listing must climb
Competition
Good50%top-5 click share — leaders hold, buyers still browse
Conversion
Okay3.9%search→purchase rate — share of searches ending in a sale
Brand share
Okay86%top-5 brand share — brands hold most of the demand
Returns
Okay4.8%return rate — above 5% kills the launch gate
Quality gap
Bad4.6★avg incumbent rating — lower means beatable quality
Market size
Bad$38K$38K/yr · 34K searches
Growth
Bad-66.2%90-day search growth — must beat 0% to launch