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52

Ifak

Worth a look

Shows low returns (0.8%), but soft demand (-21.6% this quarter) keeps it on the watch list.

Market size 84Growth 14Conversion 19Competition 52Returns 96Price range 75Avg price 91Brand share 44Review moat 52Quality gap 23

Returns

Incredible0.8%

return rate — above 5% kills the launch gate

Avg price

Great$55.63

avg listing price — sweet spot $15–$100

Market size

Great$1.4M

$1.4M/yr · 1.7M searches

Price range

Great$13.88–$126.46

cheapest to priciest tracked listing — scored on the share inside $15–$100

Competition

Good54%

top-5 click share — leaders hold, buyers still browse

Review moat

Good1,407.81

avg incumbent reviews — the moat a new listing must climb

Brand share

Okay79%

top-5 brand share — brands hold most of the demand

Quality gap

Bad4.6★

avg incumbent rating — lower means beatable quality

Conversion

Bad1.5%

search→purchase rate — share of searches ending in a sale

Growth

Bad-21.6%

90-day search growth — must beat 0% to launch

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