40
Ice Skates
Skip itSoft demand (-73.0% this quarter) — this niche doesn't clear our bar today.
Avg price
Great$58.88avg listing price — sweet spot $15–$100
Review moat
Great218.76avg incumbent reviews — the moat a new listing must climb
Competition
Great27%top-5 click share — an open shelf
Brand share
Good74%top-5 brand share — brands hold most of the demand
Market size
Okay$255K$255K/yr · 1.4M searches
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Price range
Bad$30.47–$338.80cheapest to priciest tracked listing — scored on the share inside $15–$100
Conversion
Bad0.3%search→purchase rate — share of searches ending in a sale
Growth
Bad-73.0%90-day search growth — must beat 0% to launch
Returns
Bad15.5%return rate — above 5% kills the launch gate