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Ice Rink
Skip itSoft demand (-63.7% this quarter) — this niche doesn't clear our bar today.
Quality gap
Great4.2★avg incumbent rating — lower means beatable quality
Competition
Great40%top-5 click share — an open shelf
Brand share
Good69%top-5 brand share — brands hold most of the demand
Review moat
Good1,443.82avg incumbent reviews — the moat a new listing must climb
Returns
Okay3.2%return rate — above 5% kills the launch gate
Avg price
Bad$343.77avg listing price — sweet spot $15–$100
Market size
Bad$74K$74K/yr · 103K searches
Conversion
Bad0.2%search→purchase rate — share of searches ending in a sale
Price range
Bad$8.23–$3759.98cheapest to priciest tracked listing — scored on the share inside $15–$100
Growth
Bad-63.7%90-day search growth — must beat 0% to launch
Signals High Price