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Ice Fishing
Skip itSoft demand (-91.8% this quarter) — this niche doesn't clear our bar today.
Avg price
Incredible$24.14avg listing price — sweet spot $15–$100
Competition
Great32%top-5 click share — an open shelf
Review moat
Good997.2avg incumbent reviews — the moat a new listing must climb
Price range
Good$3.90–$141.73cheapest to priciest tracked listing — scored on the share inside $15–$100
Quality gap
Good4.5★avg incumbent rating — lower means beatable quality
Brand share
Okay76%top-5 brand share — brands hold most of the demand
Returns
Okay3.3%return rate — above 5% kills the launch gate
Market size
Okay$149K$149K/yr · 1.6M searches
Conversion
Bad0.4%search→purchase rate — share of searches ending in a sale
Growth
Bad-91.8%90-day search growth — must beat 0% to launch