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Hockey Wax
Skip itSoft demand (-54.4% this quarter) — this niche doesn't clear our bar today.
Conversion
Incredible14.9%search→purchase rate — share of searches ending in a sale
Returns
Incredible0.6%return rate — above 5% kills the launch gate
Review moat
Great295.18avg incumbent reviews — the moat a new listing must climb
Price range
Good$7.07–$27.02cheapest to priciest tracked listing — scored on the share inside $15–$100
Avg price
Good$13.06avg listing price — sweet spot $15–$100
Market size
Okay$158K$158K/yr · 81K searches
Competition
Bad71%top-5 click share — a locked-up shelf
Quality gap
Bad4.7★avg incumbent rating — lower means beatable quality
Brand share
Bad95%top-5 brand share — brand-locked demand
Growth
Bad-54.4%90-day search growth — must beat 0% to launch